If you want a real chance to gain the support of accredited investors, you need to understand the harsh realities of their world.

What’s the ideal way to fund a new business or grow an existing one? How about having customers provide all the necessary capital.

When raising money, there’s at least one truth that’s difficult for entrepreneurs and investors to candidly discuss, even though it’s a vital factor in the decision-making process of most investors.

Imagine for a moment you’re a hungry entrepreneur who needs capital to launch or grow a business that has some real potential for success. You started talking to angel investors about your deal, and finally connected with one that’s really interested! The angel looks you in the eye and asks, “Are you looking for smart or dumb money?”