We talk about many subjects when it comes to raising business capital, but there are three core issues around which funding success revolves. The more you can demonstrate strength in these areas, the easier it will be for you to get the funding you need on the most favorable terms.

Imagine for a moment you’re a hungry entrepreneur who needs capital to launch or grow a business that has some real potential for success. You started talking to angel investors about your deal, and finally connected with one that’s really interested! The angel looks you in the eye and asks, “Are you looking for smart or dumb money?”

While aspiring entrepreneurs can learn much from angel investors and venture capitalists about getting funded, 93 percent of small business funding comes from somewhere else. Somewhere that shares key viewpoints of high profile investors, but also takes many other issues into account. Things that are usually much more favorable to business owners.